Course Information:
Preneed Funeral Planning
As the needs and values of society change, it is up to business to adjust to those needs and values. It is also true that society has been demonstrating a desire to create their own destiny and values. For Deathcare, those needs and values include the way society is now choosing to memorialize their dead and to control the way individuals within our society wish to be memorialized. To accomplish this it becomes paramount for many individuals to preplan their own funeral and memorial serves.
The Author
Betty Murray, President of Market Links, LLC is a consultant to funeral homes, life insurance companies and associations. She demonstrates her understanding of these fields by offering information and advice for marketing strategies, training, and development and business practices.
For three years, Betty worked in the capacity of the Assistant Director of Pre-need Partnerships for Allianz Life Insurance Company of North America. Her duties encompassed Pre-need marketing programs, strategy, and planning. Additionally, she was responsible for client relations and coordination of training and continuing education projects for the company.
Murray, formerly the Director of the National Foundation of Funeral Service, has almost twenty years experience in funeral service management, marketing, and continuing education. She accomplished a major work for the Foundation in developing the Certified Pre-planning Consultant program. Her work in advancing funeral service professionalism has been recognized by the Conference of Funeral Service Examining Boards and other national funeral service organizations.
Betty's funeral service career started at a large progressive Chicago funeral home chain. Her work there focused on employee training, office management and community relations. During her tenure the company twice, won first place in the Pursuit of Excellence offered by the National Funeral Directors Association.
Betty has a Master Degree in Management from the National Louis University, Evanston, Illinois, and a Bachelor Degree in Communications from Governors' State University in University Park, Illinois.
